“The idea was really the opportunity to bring forth what we think are amazing formulations and a ton of shades at a price point that really allows for experimentation,” Laura explained. One of the things that is most amazing about the ColourPop story is how the core spirit of its brand has manifested itself in its growth. “We’re always happy to have the opportunity to tell our story.” “There are some questions about who we are and where we came from,” Laura told us in a phone interview last week. Luckily for us, we got a chance to chat with Laura one-on-one about how this small Los Angeles-based company turned into such an huge phenomenon.
But it seems that at this point in the game, John and Laura are beginning to open up more about their brand, and for good reason - people are curious. Fashionista recently ran a story charting the brand’s rise on social media, noting the difficulty they had getting to speak with the owners. John and Laura Nelson started the ColourPop brand under the umbrella of their company, Seed Beauty - which, Laura says, strives to “incubate new brands.” The first of these brands was ColourPop, but a ccording to the Seed Beauty website, they have three additional brands they’re developing and two more they’re acquiring.Īs we said, for all the hype around ColourPop, we hadn’t heard much from its owners. ColourPop’s founders are actually a brother and sister with 15 years of beauty business experience apiece. There was even speculation on Reddit that the “Illuminati” was behind the brand. Not bad for a brand that was founded in May 2014.īut for all the buzz surrounding them, ColourPop’s owners have stayed out of the spotlight. With 1.7 million followers on social media, collaborations with Jaime King and Karrueche Tran on deck, and a nod from Women’s Wear Daily as 2015’s Mass Beauty Launch of the Year, ColourPop cosmetics is arguably one of the most exciting color cosmetics brands on the market.
(Photo: of the most popular makeup brands on Instagram is also one of the most mysterious.
A sampling of ColourPop’s Super Shock Shadows.
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